How we got Started at Roots Collection


Established in 1998 by Armon Davis, the idea came about at a study abroad program in West Africa. During a class discussion, professors asked, “What could you as students do to bring Africa back to prominence?” My answer was strengthen the economy through imports with American businesses. The challenge was then rolled into motion when a group of students stated they could start a small business importing African goods and selling them in America. Later that year, African Roots and Heritage Marketplace was born. Over the past 22 years, our company has expanded to include products from all over the world. On behalf of African Roots and Heritage Marketplace, I thank you for shopping with us and I hope you come back soon.

Armon Davis
1075 Swan ave.
Baton Rouge, la 70807


  • Sonsie

    Loved your Booth at the Colorado Black Arts Festival this weekend. I love the wrap I purchased, and thanks so much for showing me so many ways to wear it!! I’m also enjoying the different soaps that I bought (Madina).

    How can I see the “Black Don’t Crack” segment that you mentioned?

    Hope to you see you all again!!

  • Dionsha Miles

    I just left the Colorado Black Arts Festival and your table stood out the most the entire day. Sesi gave me his Facebook name to keep in touch but I was unable to find it. I love your website and will be ordering from you soon.

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